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My Foodie Box caters for Perth’s Thermomix crowd

9 June 2022
Jack Baker

My Foodie Box will bring its prepped meal packages to Thermomix users with the first trial phase of a unique box for owners of the kitchen appliance underway with consultants.

There are nearly 125,000 Thermomix owners in the Perth metro area alone, with love for the appliance often approaching cultish fervour.

Consultants received the trial box last week to demonstrate quality and ensure the contents would fully align with expectations.

Founded and headquartered in Perth, the meal provider locally source ingredients for weekly seasonal menus catering to various diets and preferences.

The company said having Thermomix’s Australian distributor as a significant shareholder would work to enhance the experience for all customers.

“This is an important trial with Thermomix consultants – a highly engaged network – to understand the quality of the MBX Thermomix Box, including the quality of the ingredients and the convenience of receiving and preparing meals using the Thermomix all-in-one technology,” chief executive Mai Hughes said.

The company will continue to expand its services with an eye on broadening out to a national e-commerce business.

MBX’s Australian Stock Exchange-listed share price was trading at 11.5c today (1.19 pm UTC+ 8 hours)

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