After what could be its most exciting year yet, Nutritional Growth Solution is moving into the New Year at pace and showing no signs of slowing down.
The Company has been making big strides to grow its brand internationally, with possibly the biggest being a blockbuster deal with US retail giant Walmart that has seen NGS’ Healthy Height product line being added to Walmart stores as well as the company’s online shopfront.
“This year we built the foundations for exponential retail growth in the US in 2023. The biggest thing was the Walmart deal for us, which marks the beginning of the execution of our retail expansion in the states,” NGS Chief Executive and Managing Director Liron Fendell said.
Healthy Heights products seem to be resonating with customers, with its Grow Daily 3+ Pediatric Shake Mix Powder Pouches holding an average rating of 4.8 stars based on 115 reviews on the official Walmart website, with the Company announcing in December that online sales were doubling month to month since launch in late September.
“People just want their kids to be the best version of themselves. NGS’s clinically proven nutrition is a safe, healthy and tested way of getting there,” Fendell said.
“In 2022 we released results for our teen product clinical trial – showing our teen product was clinically proven to support growth and muscle mass increase in boys age 10 years old and up,”
Over the past twelve months, NGS made significant expansions to its product line, growing from 6 offerings to 23 and further expansion plans are expected this year, with the company having just taken its first steps into the growing sports supplement market with a clinical trial to test its innovative sporting supplements for adolescent athletes.
“We are constantly working on more clinical trials with innovative formulas, this year we are focusing on collaborating with our retail partners and designing products that the customers shopping at Walmart and other retail outlets want and need.”
In terms of expansion into the US market, Fendell says that the Walmart deal is just the beginning.
“The U.S. is definitely our focus in the next few weeks, as we intend to expand our footprint in retail, building on the initial success that we are seeing in that market.”
While U.S. expansion is the company’s current focus, its international ambitions go far beyond the land of the free.
More recently, the Company has moved into the Polish market, signing a three-year distribution deal with Pharmabest targeting total sales of 135 thousand units. With Poland’s need for quality nutritional products growing rapidly, the Company expects sales to take off.
Alongside Poland, Healthy Heights also launched in South Korea via a deal with the country’s biggest online retailer Coupang. With annual revenue exceeding US$18 billion in 2021 and an active customer base of 18 million as of May last year, the signing could be a major game-changer.
The Company shows no sign of hitting the brakes, with plans to quicken the pace of its international expansion in 2023.
“We will also be expanding into more international markets, mainly in South East Asia, through collaboration with strategic partners in the region, and in 2023 we will finally be launching our product line in Australia.”
NGS’s Australian Stock Exchange-listed share price is trading at 5.1c (12:11 pm UTC+ 8 hours).