Ethics policy

These policies guide The Market Bull (TMB) journalism to deliver news and information in a rapidly changing media environment. Our policies are regularly reviewed based on feedback from our readers and from our perceptions of changing needs. These guidelines will inform our approach to dealing with situations as they might arise.

Conflict of interest

 TMB is committed to avoiding conflicts of interest. Our policies are on these matters are:

      • We pay no honoraria to journalists that could be interpreted as disguised gratuities.
      • We make every reasonable effort to be free of obligation to news sources and special interests.
      • Our behaviour and our professional behaviour must not bring discredit to our professional conduct or TMB.
      • We avoid active involvement in any partisan causes — politics, community affairs, social action, demonstrations.


TMB is committed to fairness. Our policies on these matters are:

      • Include all relevant facts in a story.
      • Avoid information that could be construed as irrelevant, confusing or misleading.
      • Provide the subject of claims or assertions reasonable time and opportunity to respond


TMB respects taste and decency, understanding that society’s concepts of taste and decency are constantly changing. Our policies on these matters are:

      • Avoid prurience.
      • Avoid profanities and obscenities unless omission will significantly detract from the story
      • Content warnings about the publication of potentially offensive materials provided to our readers
      • Careful consideration applied to linking of external material

Editorial separation

TMB is committed to the clear separation of independent information and the opinion of the publication. Our policies on these matters are

      • News, opinion and advertorial content will be clearly labelled.
      • Analysis and interpretation of the news based on evidence, including data, as well as anticipating how events might unfold based on past events
      • Our perspective will discuss news topics with a point of view, including narratives by individuals regarding their own experiences.
      • Our opinion will be the author’s point of view and will not necessarily represent the opinions and views of TMB.
      • Our review will be a professional critic assessing a service, product, performance, or artistic or literary work.

Social media

TMB intends to preserve the organisation’s professional integrity with social media activities. Our policies regarding these matters are:

      • Social media accounts reflect the editorial standards of TMB.
      • TMB employees are expected to refrain from writing, tweeting or posting anything — including photographs or video — that could objectively be perceived as reflecting political, racial, sexist, religious or other bias or favouritism.

The national and community interest

TMB is vitally concerned with national and community interest, believing the broadest possible dissemination of information best serves these interests. The claim of national interest by a federal official does not automatically equate with the national interest. The declaration of community interest by a local official does not automatically equate with the community interest.

A journalist’s role

Although it has become increasingly difficult in the Internet age, reporters should make every effort to remain in the audience, be the stagehand rather than the star, report the news, and not make the news. In gathering information, journalists will not misrepresent their identity or their occupation. They will not portray themselves as police officers, physicians or anything other than journalists.

Verification and fact-checking standards

TMB have primary responsibility for reporting, writing and fact-checking their stories. Stories are subject to review by one or more editors. Our organisation applies a multilevel structure for the review and editing of reports that may include fact-checking. This structure includes:

      • Content is fact-checked and edited for spelling, grammar by at least two people before publication.
      • TMB immediately corrects information proving to be incorrect, unfair or poorly presented.
      • TMB will make every effort to highlight corrections made to erroneous material and make apologies to affected parties.

Policy on sources 

TMB is committed to disclosing sources of the information in its stories to the maximum possible extent. We want to make our reporting transparent to the readers as possible to know how and where we got our information. Transparency is honest and fair, two values we cherish.

Confidential sources

TMB will resist quoting unnamed sources as it places conjecture about the accuracy of information. Therefore, we must be confident the benefit to readers is worth the cost in credibility.

Dealing with sources

TMB strives to treat sources fairly by ensuring quotations are within context, and the arguments of people we quote are handled in recognisably fair and accurate ways. In some cases, this will mean clarifying what question was being answered when the statement was made.


TMB is transparent about the source of our information. Our organisation’s policies on these matters are:

      • Facts and quotations in a story that were not produced by our reporting must be attributed.
      • Attribution of material from other media must be total.
      • Plagiarism is not permitted.
      • Readers should distinguish between what the reporter saw and what the reporter obtained from other sources such as wire services, pool reporters, email, websites, etc.

Expert sources

TMB vets the credentials of ‘expert’ sources of information.

Diversity policy

TMB is committed to showing diversity in its content. Our organisation engages with various voices as interviewees and first-person writers, striving for a staff that reflects a range of backgrounds and life experiences and seeks feedback from all who give it.

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